By offering razors to customers who agreed to sign up for regular replenishments, the Dollar Shave Club was one of the first direct-to-consumer startups that successfully worked through a subscription model.
Product substitution is becoming increasingly prevalent and a reality of the design and construction process. As lighting rapidly develops as a technology and as a design focus in buildings, so does a rise in the number of new manufacturers and luminaires flooding the market.
The 20th century saw significant changes in the way we light spaces. From incandescent to LED, countless opportunities are now readily available through the innovative progressions which have transpired through light.
Universal Light is a celebration of light in all its diversity. It is a reflection on the changing nature of the lighting industry, that we embark on this journey to spark new conversations around emerging technologies and trends.
It is a new and increasingly digital world out there for the design and construction industry. In recent years we have seen the rapid adoption and maturation of technologies that only recently seemed in their infancy.