Unios

Vietnam

Reception with a backlit NAB star on the wall and a curved line of light tracing the ceiling edge above it

NAB Innovation Centre Vietnam

A bright, open workplace shaped by Hanoi’s rising dragon

China

UN_NBA Store Macau_DSC05367.jpeg

Inside, the space unfolds with a sense of vertical drama - high ceilings, open sightlines, and a strong architectural rhythm that echoes the scale of the game itself. Product displays are treated almost like curated installations, allowing movement and visibility to guide the customer journey through the space.

Lighting becomes an essential layer in shaping this experience. Across the store, track lights trace the architecture from above, highlighting key merchandise and define zones within the open volume. The lighting is precise yet restrained, allowing the products and materials to hold presence while maintaining a clean, elevated atmosphere.

Within high-touch areas such as fitting and try-on zones, lighting softens into a more intimate clarity - ensuring consistency of tone and detail while preserving the overall sense of energy and motion that defines the sport.

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Where basketball becomes a spatial experience

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Developer

Architect

Lighting Designer

Overview

Project details

Products used

Kobe G2 Surface Mounted Spotlight

Kobe G2 Track Light

ION R Adjustable Downlight

More from Retail

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Bringing homely comfort to the retail experience at Perth's leading multicomplex

Celebrating Vietnam through Ao Dai

A bridge between the old and new of Vietnamese culture

A flagship showroom that represents the future of high-end furniture retail

The must-visit destination for furniture and interior design lovers

Auckland’s epicentre of business, retail and hospitality

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NEXT: A bright, open workplace shaped by Hanoi’s rising dragon

NEXT: A bright, open workplace shaped by Hanoi’s rising dragon

Where basketball becomes a spatial experience

Credits