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CelebratingVietnamthroughAoDai
Lien Huong StoreHo Chi Minh City, Vietnam

Credits

Overview

LocatedintheheartofHoChiMinhCity,LienHuongStoreistheidealdestinationforthosewholoveVietnamesevaluesandAoDaiVietnam’straditionaloutfit.Withthedominantwhitetoneandcurvedwallfeature,thestore’sspaceexudesasenseofgraceandelegance,perfectlycelebratingtheclassicalandsophisticatedbeautyoftheAoDai.

Project details

Ho Chi Minh City, Vietnam

August 2022

Retail
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Despite the modern design style, the architectural touch of this store is bold with a subtle nod to Asian values, dotted with Vietnam’s signature objects such as sewing machines and wooden cabinets.

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The store features a series of Unios luminaires, including the Titanium Downlights, Kobe Track Lights and Eclipse Linear Light, to enhance the architectural features while making every detail on each Ao Dai more prominent and vivid.

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Aimed at creating an authentic and impressive experience for all customers, Lien Huong Store is not only a destination for shopping but also a place to admire the interconnection between fashion and cultural quintessence.

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Products used

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